Article: Five Steps To Maximize A Down - Sized Ad Budget In 2009
Used with the permission of Fixed Ops Magazine
Vol.6, No.2 February 2009
It’s tough to deal with the pressures of improving sales when you’ve been given very limited marketing dollars to get the job done. Now’s the time to refocus your Service Department advertising budget with a strategy that can pull new revenue dollars out of an often over-looked source -- your existing customers. In fact, the most cost-effective form of “advertising” is right in front of you – in the dealership.
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DiversiForm Ranks 10th in the Country for Label & Tag Sales
7.1.2008
Portland, 1 July 2008: Print Solutions Magazine recently released their Top 100 Distributors. Distributorships on the list are ranked according to highest dollar sales volume; for the past 8 years, DiversiForm, Inc. (DFI) has successfully ranked among the Top 100. Recently DFI reached a new milestone by joining the elite Top 10 in Label & Tag Sales with a little over $2.7 million for just that particular category.
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Article: In-Vehicle Hang Tag Accelerates Motor Co. Sales
Print Matters Magazine (Print Services & Distribution Association)
2.15.2008
Nissen Motor Company approached DiversiForm Inc., Beaverton, Ore., to help increase its tire sales and advertising its body shop because customers weren't proactively replacing their old tires. The service manager wanted to advertise Nissen Motors' low price on tires and make sure customers were being educated about tire wear. So DiversiForm utilized a hang tag design called ScanTRAX--a full-color dispatch number and key tag system that's combined with a customer survey that hangs from the rearview mirror. DiversiForm replaced the survey with Nissen advertising. At the bottom of the card, service advisors could write information about the customer's tire wear. As a result of the innovative design, tire sales increased by 42 percent. Nissen Motor also added DiversiForm's advertising design to its dispatch tags.